Current methods of sharing information often result in the details getting lost or strategic priorities not being communicated. When field sales agents arrive in store, they can end up working without access to data and insight. The result – they may focus on stores or categories that don’t need support, while sales opportunities are missed elsewhere.
Your field sales teams should spend their time helping stores to drive product and category sales, not arduously planning visits or collating and analysing data. Many field teams struggle to develop relationships with their retailers, as their time is squeezed by administrative or audit tasks which do not add value.
In a dynamic and challenging retail environment with increasing cost and ROI pressures, near-real-time data can make all the difference. From promotions to shelf space, you need to prove how you can drive demonstrable sales improvements. The ability to show retail managers the value you’re delivering across your store cluster builds trust for the long-term.
An FMCG maximised its events’ sales generating a 143% uplift over past features and negotiating incremental future store facings
A leading consumer goods company identified variances with its manual audits, delivering 1.2%pts availability gain in nine months
A global drinks manufacturer drove a 40% store sales increase by understanding and resolving issues around peak trading times