Retail Insight

Field Sales

Get it right at retail with our Compass product

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Limited visibility of information

Current methods of sharing information often result in the details getting lost or strategic priorities not being communicated. When a field sales representative arrives in store, they can end up working with limited or no access to data and insight. The result being that they may visit retailers or focus on categories that do not need support, while field sales opportunities are missed elsewhere.

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Time spent on short-term needs

Your field sales representatives should spend their time helping retail stores to drive product and category sales, not arduously planning visits or collating and analysing data. Many field sales forces struggle to develop relationships with their retailers, as their time is squeezed by administrative or audit tasks which do not support sales growth.

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Increased pressure on the retail environment

In a dynamic and challenging retail industry with increasing cost and ROI pressures, near-real-time data can make all the difference. From promotions to shelf space, you need to show how you can drive revenue growth. The ability to show managers in retail outlets the value you’re delivering across your store cluster builds trust for the long-term.

The results

143%

uplift

An FMCG maximised its events’ sales by generating a 143% uplift over past features and negotiating incremental future store facings

1.2%pts

availability gain

A leading consumer goods company identified variances with its manual audits, delivering 1.2%pts availability gain in nine months

40%

store sales increase

A global drinks manufacturer drove a 40% increase in store sales by understanding and resolving issues around peak trading times

Solve challenges with Compass

Take action
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Take action right when it’s needed

  • Drive improvement at the store and shelf with action-focused insight
  • Help field teams plan effective visit schedules by highlighting the highest value store, category and product opportunities
  • Ensure your brands are tagged, in-stock, planogram compliant, and existing, new and promotional items are available for purchase
  • Deliver huge ROI by focusing on high leverage activity known to drive supermarket market share
  • Use the analysis of your in-store interventions to help maximise the value from the time spent in the field
  • Capability to access all data whilst offline
  • Create an analytics hub for head office insight to drive systemic change
  • Tailored alerting to drive on-demand store visits
Share information
Plate

Use the same source of information

  • Show store management the product, store and supply performance trends and how you can help them improve
  • Share the same information across the entire business, so everyone makes decisions from a single source of truth
  • Work with a partner who processes 5% of all global grocery retail EPOS data, and who has a deep understanding of the challenges in the retail sector
Focus on sales
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Let your sales teams focus on selling

  • Take action to improve retail sales quickly, with easy-to-understand insight for all users from head office to field
  • Remove the need for sales teams to spend time collating and analysing data so they can focus on selling and supporting the retailer
  • Constantly test the impact of your interventions in-store and then apply learnings and best practice every trading period

Find out more

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